Geek Squad services ranked near the bottom of the region. Services were inconsistently offered and operational delays
reduced conversion.
Clear service goals were set. Sales teams were trained by Geek Squad agents, displays were redesigned, and same-day installs removed friction from the buying decision
Services revenue doubled month over month and the store achieved the number one Geek Squad ranking in the market.
Revenue accelerates when friction is removed from the customer decision rather than pressure added to the salesperson. Aligning sales, service, and operations converts latent demand into sustained results
